What is the Circular Economy?

But What is the Circular Economy?

ASD has created the first circular economy solution for food grade plastic recycling in the UK.

But what is the circular economy?

A circular economy is a more sustainable alternative to the traditional linear economy model where we make something, use it and then dispose of it. A circular economy focuses on extracting the maximum value from a product before recovering the used product for regeneration and ultimately re-use.

This model has several advantages including waste and environmental impact reduction, increased resource productivity and a healthier approach to resource scarcity.

By introducing our on-the-go “Recycle Exchange”, we will collect plastic waste, process it in our recycling facilities and sell the resulting food-grade PET pellets back into the supply chain to achieve a circular economy for plastic.

ASD’s circular economy approach addresses a number of the United Nation’s Sustainable Development Goals (UNSDGs). These are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The UN aims to achieve each Goal and target by 2030.

ASD’s vision and mission aim to address a number of the UNSDGs. These include:

UNSDG Goal 12 ‘responsible consumption and production’.

‘Sustainable consumption and production is about promoting resource and energy efficiency, sustainable infrastructure, and providing access to basic services, green and decent jobs and a better quality of life for all.’

This goal promotes the idea to ‘do more and better with less’ which, using a circular economy, ASD will achieve in its projects.

UNSDG Goal 13 ‘Take urgent action to combat climate change and its impacts’

‘Affordable, scalable solutions are now available to enable countries to leapfrog to cleaner, more resilient economies’

ASD is addressing this goal by reimagining the recycling industry and diverting PET plastics waste away from landfill. If we can utilise a circular economy and re-use PET, we can address the problems of single-use plastics that have such a detrimental impact on our environment.

UNSDG Goal 14 ‘conserve and sustainably use the oceans, seas and marine resources’

‘There is a continuous deterioration of coastal waters owing to pollution and ocean acidification is having an adversarial effect on the functioning of ecosystems and biodiversity.’

This goal addresses the destruction of our oceans and the one most damaging material for our oceans is single-use plastic. There are now 500 times more pieces of microplastic in the sea than there are stars in our galaxy, and by 2050 fishermen will be more likely to catch plastic than fish. ASD’s projects aim to reduce single-use plastic consumption- recycling PET plastics into new products, rather than them being dumped in our land and oceans.